When the RACV posted this story on their website from the upcoming Royal Auto Magazine - the world almost ground to a halt.
"Has the RACV become a front for the bike lobby?", "Has the RACV Board been taken over by lefties?", "I'm pulling my insurance" - these were the cries from #Motordom.
From the others were the cries of "Wohooo, RACV gets it, they are my best mates." and "Yip, that sums it up, all drivers are barking dogs." Well before you get too excited, let me explain something here. This is not a news piece, it is not an advert, it is an editorial (mind you it is a damn good one, but it is an editorial none the less).
The image is so powerful, Dogs drive, birds ride, cool cats on motorbikes and deer cross roads.
The editorial is about how we are losing our humanity. Our empathy on the roads is reducing through our desire to make it from A to B in the quickest time possible.
This is not just a traffic problem, it is societal and it is encouraged from the top down.